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May 6

PPWR – with a cherry on top! How to make something good even better.

AFRY

Hallenborgs gata
Malmö, Sweden

Date & Time:

May 6 08:30 - 11:00

About the event

The Packaging and Packaging Waste Regulation (PPWR) is set to reshape the future of packaging in Europe. With ambitions to accelerate transformation, increase harmonization, and drive circularity, PPWR has the potential to be a game-changer for the industry. But how is it playing out in reality? Are we witnessing the true impact of regulation in fostering innovation and sustainability, or are we facing unintended roadblocks?

At Packbridge, we believe that the best way to navigate these questions is to bring together industry leaders with diverse perspectives. That’s why we’re gathering expert speakers from various sectors to explore the practical implications of PPWR on their respective industries.

Key Discussion Points:

  • Are regulations truly accelerating circularity and innovation, or are they creating obstacles?
  • What real-world trends and shifts indicate that transformation is happening?
  • How can different industries collaborate to overcome challenges and unlock new opportunities?
  • With only 10 years to innovate before strict regulations limit material choices, should we rethink the pace and scope of disruptive innovation?
  • What does each industry need to ensure we meet these ambitious goals?

This seminar is not just about compliance, it’s about seizing the moment to make something good even better. Join us as we aim to break down barriers, challenge conventional thinking and explore the future of packaging with fresh insights and strategic foresight.

Let’s turn regulation into opportunity!

 

🎤 Speakers:
  • Zsófia Koinberg, Sustainability & Quality Manager Packaging, Martin & Servera (food packaging)

  • Jenny Mårtensson, Sales & Business
    Development Manager, Walki (food packaging)

  • Basudha Bhattarai Johansson, Chief Human Resources Officer & VP Sustainability, Probi (Life Science)

  • Richard Beckett, Senior Packaging Project Manager Sustainability Global Packaging Development, Oriflame (cosmetics)

  • Emili Lowry, Packaging Consultant, AFRY (retail)

Don’t miss this opportunity to gain actionable insights and be part of the conversation activating the future of packaging -today!

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activating the future of
packaging - today!