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DTSTART;TZID=Europe/Stockholm:20250506T083000
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UID:31021-1746520200-1746529200@www.packbridge.se
SUMMARY:PPWR - with a cherry on top! How to make something good even better.
DESCRIPTION:The Packaging and Packaging Waste Regulation (PPWR) is set to reshape the future of packaging in Europe. With ambitions to accelerate transformation\, increase harmonization\, and drive circularity\, PPWR has the potential to be a game-changer for the industry. But how is it playing out in reality? Are we witnessing the true impact of regulation in fostering innovation and sustainability\, or are we facing unintended roadblocks? \nAt Packbridge\, we believe that the best way to navigate these questions is to bring together industry leaders with diverse perspectives. That’s why we’re gathering expert speakers from various sectors to explore the practical implications of PPWR on their respective industries. \nKey Discussion Points: \n\nAre regulations truly accelerating circularity and innovation\, or are they creating obstacles?\nWhat real-world trends and shifts indicate that transformation is happening?\nHow can different industries collaborate to overcome challenges and unlock new opportunities?\nWith only 10 years to innovate before strict regulations limit material choices\, should we rethink the pace and scope of disruptive innovation?\nWhat does each industry need to ensure we meet these ambitious goals?\n\nThis seminar is not just about compliance\, it’s about seizing the moment to make something good even better. Join us as we aim to break down barriers\, challenge conventional thinking and explore the future of packaging with fresh insights and strategic foresight. \nLet’s turn regulation into opportunity! \n  \n🎤 Speakers:\n\n\nZsófia Koinberg\, Sustainability & Quality Manager Packaging\, Martin & Servera (food packaging) \nJenny Mårtensson\, Sales & BusinessDevelopment Manager\, Walki (food packaging)\nBasudha Bhattarai Johansson\, Chief Human Resources Officer & VP Sustainability\, Probi (Life Science)\nRichard Beckett\, Senior Packaging Project Manager Sustainability Global Packaging Development\, Oriflame (cosmetics)\nEmili Lowry\, Packaging Consultant\, AFRY (retail)\n\nDon’t miss this opportunity to gain actionable insights and be part of the conversation activating the future of packaging -today!
URL:https://www.packbridge.se/event/ppwr-with-a-cherry-on-top/
LOCATION:AFRY\, Hallenborgs gata\, Malmö\, Sweden
ATTACH;FMTTYPE=image/webp:https://www.packbridge.se/wp-content/uploads/2025/03/PPWR-1-scaled.webp
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