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Jun 25

From Compliance to Competitive Edge: Futureproof(ing) with PPWR

Date & Time:

Jun 25 11:00 - 12:00

Organiser

Packbridge

About the event

⚖️The EU Packaging and Packaging Waste Regulation (PPWR) is not just a new regulatory hurdle – it’s a game-changer for packaging strategy, innovation and competitiveness – futureproofing more sustainable packaging ahead!♟️

In this high-impact summer webinar, we move beyond the basics of compliance. Together with industry leaders IKEA and Orkla, we explore how forward-thinking companies are using PPWR to:

🔹Rethink packaging design
🔹Strengthen supply chain resilience
🔹Drive circular transformation
🔹Gain competitive edge in a fast-changing market

🎤 Speakers:

  • Maja Kjellberg, Packaging Development Leader
    @ IKEA
  • Hannah Franzel, Senior Packaging Developer Innovation
    @ Orkla
Expect bold insights, real-life strategies and futureproof thinking. Whether you’re in packaging, supply chain, sustainability or innovation – this session is for you!

💡Join the Packbridge webinar and be part of shaping the future of packaging today – before it shapes you!

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Upcoming activities

activating the future of
packaging - today!